Naturellement Bizarre

April 9, 2008 at 1:46 pm | Posted in food | 14 Comments
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File this under “sincerely puzzling marketing campaigns”:


Mmm… nothing says thirst-quenching delight like a sexy… kangaroo? Gazelle? What is that monstrosity, anyway?

When I see something like this, I can’t help wondering if there’s some joke or pun or, I don’t know… meaning I’m missing thanks to my status as a cultural outsider. Actually, I thought I had this one figured out, since the first one of these ads I saw was this:

orangina octopus


Anyway, I figured the joke must be a play on “pulpeuse” because the French word for octopus is “poulpe”. Pretty witty, right? If weird. But this new kangaroo-gal has upset that idea, so now I think the point is just some vague, half-hearted sense that “naturallement” (naturally) might have something to do with wild animals, and “pulpeuse” can mean fleshy and, to some extent, sexy or luscious. Put those ideas together and you get… bestiality kitsch! Obviously.

I watched this ad in hopes that it might make things marginally clearer:

But I can’t say it did.

This is one of those times that I’d like to hypothesize some great Gallic genius at work that a foreigner simply couldn’t be expected to understand. But I suspect the ad agency was simply taking a page out of the skittles playbook:

Make your ad creepy and disturbing enough, and people will inevitably blog about it, garnering you a boatload of free publicity. Well played, ad man.

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