Underwear and Identity Politics

April 18, 2008 at 9:23 pm | Posted in Uncategorized | Comments Off on Underwear and Identity Politics

This doesn’t have anything to do with Paris, but those of you who enjoy my occasional deconstructions of European advertisements (see here, here, here, and here) might be interested in this discussion about the new Hanes underwear campaign in India.

Not completely sure how I feel about it yet, but my gut reaction is to agree with those who say it’s okay as art/cultural criticism, not so great as commerce.  But I might change my mind…


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